I just saw an advert on the TV called ‘Escape the Map’ its for Mercedes. You are a driver that has to help a woman escape a map that is based on Google Maps, your mission is to leave before the lady’s face becomes blurred (like you find on the street view on Google). At the end of the film/animation/journey you enter your details and you get a phone call from the woman saying that she has escaped and that you might be able to win a car, it is a very good touch for the viewer and it is a really good way of advertising.
You can take a look here
Syrup Design Blog 
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